When we start a business, it’s commonplace to put goals in place as markers of success. When you make your first million, when you hire your first 10 employees, when you’re featured in your favourite business magazine; all quite normal goals business leaders might have in their minds to reach.

But is it wise to set goals? Our founder, Kat Wellum-Kent, argues that no, it isn’t.

Read why in her article for Business Age here.